As the economic downturn causes many companies to significantly reduce their marketing budgets, some marcom managers have chosen to forego outside creative agencies in favor of in-house resources when crafting new marketing campaigns.

That's understandable—the costs imposed by such agencies can border on the ridiculous (we know of one ad shop that bills $200/hour for relatively inexperienced writers).

But with staff downsizing a frequent consequence of marketing budget cuts, it's very likely that any company's in-house copywriters are already stretched thin just keeping up with routine projects (sales collateral, web site updates, data sheets, etc.). Planning and executing a new marketing initiative can simply overtax your company's writers.

Seasoned Prose can help. Our bill rates are just a fraction of those demanded by boutique creative agencies. Even more importantly, none of these agencies (nor any in-house writing staff) has the combination of technical knowledge, creative flair and strategic expertise that enables Seasoned Prose to consistently deliver marcom solutions that get results.

Maybe that's why so many of our new clients have come to us through word-of-mouth recommendations from satisfied, long-term customers.

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