Seasoned Prose offers a wide variety of copywriting and creative concepting services to meet your B2B marketing needs in the high-technology sector:

• Technical white papers
• Magazine articles
• Print ads
• Sales collateral
• Web site copy
• Online ads (banners, etc.)

We can deliver a complete strategic marcom solutions package, or we can work with your in-house marketing team to fine-tune an existing campaign.

You might ask, "Why shouldn't we just use my company's own writers for all of our marketing needs?" In two words, perspective and experience.

It's very difficult for a company's copywriter, working in constant contact with product marketing managers and product managers, to pull back from the relentless focus on product features and enhancements and zero in on the customer's needs. Quite often the writer is given a veritable grocery list of product-centric talking points that he or she must include in the final copydeck.

We don't do that.

Instead, we approach every client project with an independent, objective perspective that emphasizes the requirements of the target audience first and foremost. Product features and capabilities are only relevant to the extent that they solve the audience's challenges; removed from the product's day-to-day development, we're free to serve as a proxy for sales prospects and ask the critical question, "Why should we care?"

Furthermore, our extensive technical and marketing experience (the president of Seasoned Prose has written about high-tech products for over two decades) is unmatched by typical in-house writing resources. We offer the knowledge of veteran technical documentation experts combined with the marketing savvy of top-flight creative agencies, enabling us to explain the benefits of the most complex products in clear, concise language that engineers and non-technical C-level executives alike find persuasive.

Want to know more? Please contact us with any questions, we'd be happy to discuss whether our services are the right fit for your particular marketing needs.